Emphasize the economic positions of the Republican Party, especially the
party’s platform planks on the tariff, building a transcontinental
railroad, and passing a Homestead Act.
Don’t write off the South. Run a national campaign to win support in all
sections, including a major effort to secure Southern votes.
Call for full political, economic, and social equality for slaves in the
South and free blacks across the country.
Press for the containment of slavery in the South by banning the
institution from the Western territories.
Attack the record, proposals, or character of one, two, or all three of
Lincoln’s opponents.
Defend Lincoln from attacks against his personal history, his
legislative record (particularly his public stance about the Mexican
War), his connections to John Brown’s raid, and his alleged abolitionist
principles.
Argue that Lincoln is the best candidate to preserve the union
peacefully.
Promote a favorable image of Lincoln’s candidacy through parades, songs,
cartoons, poems, and similar formats.
Remain inactive while the two Democratic nominees bitterly attack each
other and divide their party’s vote, allowing Lincoln to triumph.
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